Passion of fashion: Marc Jacobs

Passion of fashion Marc Jacobs1. Introduction1.1 BackgroundThe intellectual leads Marc Jacobs be successful is his passion of fashion. In his early life, he not only worked in the field of fashion, but also spent his clock on attending a school of art and design. He is a leading designer for Marc Jacobss produces, who was born in 1963 in New York City. In addition, by the end of 1997, he was the Creative Director for French digest Louis Vuitton (Emily R , 2009). By this major achievement, he decided to launch his head start brand Marc Jacobs in 1986. After that, on that point be other ii lines of the brand, which are Marc Jacobs Menswear in 1996 and Little Marc Jacobs in 2005 (New York Media, 2009).Marc Jacobs Daisy is the new female fragrancy designed by Marc Jacobs which was launched in October, 2007 around the world. Moreover, the scent is presented as apologize and pure when it is said to be the essence of a youthful liven sunny, happy, positively fresh and free. (Mo odie, 2002)1.2 TheoryMarket segmentation and foodstuffing variety are signifi give the bouncet factors for analyzing. The market segmentation is the identification which distributes the market into different groups with similar characteristics, which allows the firm to wagerer satisfy the needs of its likely consumers (James E, 2007). In addtion, according to sign et al (2008), there are quartet main ways to segment the market they are geography, demography, psychography and behavior. The marketing mix is a combination of marketing elements which is known as the 4Ps product, hurt, throw in and promotion. It is considered in planning a marketing strategy which is necessary to sell a product effectively(Answers Corporation, 1999).The Marketing Mix includes product, price, place and promotion. Product is a considerably or service that meets consumers needs and makes profit to justify its continued introduction (WebFinance Inc. 2009). harmonise to Hall et al (2008 p.91), Pric e needs to fit in with the reputation of the product itself and the way in which it is being parentd and distributed to consumers. In addition, products need to be available to customers in the place where they want to procure (Hall et al, 2008) and according to Hall et al (2008 p.106), promotion is the attempt to draw attention to a product or business in order to gain new customers or to retain existing ones.1.3 AimThe purpose of this market research is to collapse an de melody of Marc Jacobs Daisy. The first aim is to indicate the segmentation of the publicise. Secondly, analyzing the theme and raise of the advertising and what medium is used to arouse it. The third aim is to survey how the price and the place be considered. Finally, recommendations and conclusion will be given.2. FindingsThe advertising was taken from photographer Juergen Teller the suasion of it is reflected in the elegant of a new fragrance Daisy. The idea of this is to launch the aroma in a field filled with daisies (FashionUnited, 2009).It shows a youthful girl is wearing underwear and lying on an untouched surrounding with daisies, holding the Daisy in her hands. Her eyeball are closed and the poster looks as though there is a wonderful dreaming. Hence, the advertising is full of purity. In addition, the main tone is descend wiles, clean-living and aqua.3. Discussion3.1 Marketing segmentationMarc Jacobs by segmenting geographically with sells Daisy in all of their own stores of different countries. For example, they are Europe, America and Africa. The stores are find in the main cities of a country, for example, London, New York and Shanghai. It means the consumer has ability to buy the product with fairly high income.In addition, it is divided into age and sexuality in demographic segmentation. The advertising of Marc Jacobs Daisy is represented as youth and elegance. According toSlapiton(2009), Marc Jacobs Daisy is fresh, airy and feminine without being too sexy. T herefore, Daisy is targeted to female, age from 18 to 25 or a small group of older of age preceding(prenominal) 35, who want to become adolescenter. In short, Marc Jacobs segments the market into flourishing cities of different regions and sells to young female who interests in perfume.3.2 Marketing Mixn 1.Promotion-Theme and colorThe sensation of the theme in perfume advertisings is essential because a well visual advertising is able to persuade consumers to purchase. In reality, companies always choose an gentle theme to advertise their product by using color emotion. From the view of advertisement, the main color green. Green means spring, new birth and environs awareness(Emily Gems. 2006). Therefore, this advertising is appropriate for the product and the theme of new birth and spring.-Product pretendProduct name allows consumers to identify the superbs and services of a company(Hall et al, 2008). From this perfume, Marc Jacobs used Daisy to promote it as daisy is one ki nd of flower and it represents as purity and whiteness (Dgreetings,2009).Therefore, it could relate to the theme and the product perfectly.-MediumMarc Jacobs has promoted their printed advertisement of Daisy by several above-the-line mediums. clip stateer is useful for targeting a particular audience or market segmentation. For example, the printed advertising of Daisy has published on Vogue which is a famous fashion magazine in the world. In addition, there is the development of electronic screen. Therefore, Marc Jacobs has used these mediums to promote their printed-advertising in their own store or some retailers shop and the meshwork is one major advantage as it mass be accessed by consumers all over the world. In conclusion, Marc Jacobs has provided some useful promotion to publish their printed advertisement of Daisy.n 2. Product-AppearanceConsumers all prefer to buy the products which are functional and good-looking. At the centre of Daisy perfume is a floral note with a vintage edge, violet. Women all like flower, especially for this huge flowers thread in the bottle, it looks very remarkable, although Daisy is not very functional.-ColorWhite is the main color from the figure of advertising. According to Sibagraphics(2009), white in Europe means marriage, angels and peace. In addition, White is a color of purity brides wear white in many countries, because white symbolizes a virgin. (Emily Gems. 2006). addtion,the main color, he main color, there is no any f a company. a It is said that white daisies are the emblem of loyal love (Emily Gems. 2006).-FragranceDaisy is a deliciously feminine blend of wild strawberry, red grapefruit, violet leaves, gardenia, jasmine, musk, vanilla and white woodland (Sephora. 2008). As a result, it is suitable to young females taste.n 3. PriceThe price of Marc Jacobs is very acceptable. If compare to other perfumes, the price of Daisy is higher than other input signal brands perfume, for example, the CK which is ap proximately 30 (Women odor,2009). However, it is cheaper than some high-class brands perfume, Christian Dior is approximately 50 (NexTag, 2009). Therefore, Daisy is an acceptable good which have a middle price. According to Women Perfume (2009), Marc Jacobs daisy 50ml is 39, and the 100ml ones is 49. It shows the pricing strategy chosen by the business because it has maximize bread by setting price as 39 and 49, but it can attract and misdirect the consumers.n 4.placeMarc Jacobs Daisy has allocated their products to several mediums. Firstly, Daisy uses direct marketing which is sell from manufacturers directly to consumers by offering online ordering through a website on the Internet (Daisy, 2009). Secondly, from manufacturers to consumers via retailers, Daisy provided the product to the retailers, such as Boots and Superdrug and John Lewis ( Women Perfume, 2009).To sum up, Marc Jacobs has promoted the advertisement through the entire place include the website, the retailer, maga zine and Television. Therefore, if a good product will not sell at the right place and at the right time, it will not be successful (Hall et al, 2008).4. end pointIn conclusion, Marc Jacobs does very well on advertising of its new perfume product after doing a wide research from books and websites. The theme of the advertising is purity, and sells young woman of middle class income. In addition, the printed advertising has promoted in right place at a right time with a strategy price, and the price is acceptable. Therefore, all of them can bring up this known perfume in the world.5. RecommendationFor my recommendation, Marc Jacobs should develop some new methods for promoting and packaging. Marc Jacobs can have more below-the-line promotions, for example, free samples or free gives to the consumers who interests in the product. In addition, Marc Jacobs can have some small bottle packages which are better for taking or putting in a bag.