Marketing Segmentation Essay

The selection of segmentation method and a doctors diagnosis be similar in that they both use a process of elimination to narrow down the field to find the class return for the customer, or diagnosis for a patient. The doctor begins with a serial of questions, and basic testing to start segmenting the market, once the doctor has a mitigate studying of the possible ailments, the return mix is identified and she is adequate serve the customer/diagnose the problem.A general doctor begins his sagacity with more of a mass marketing effort, meaning there is a huge width and depth of possible diagnosis, but once she is equal to(p) to narrow down the field she begins to segment. Whereas a specialist, i.e. dermatologist is already workings in a segmented market and has the ability to better understand potential and actual customers, from the concentrate. In both cases segmentation helps the doctor to better understand their market and serve their customers well.Describe a crops c onsumer fruit showcase and the associated market mix considerations.Clinique even better clinical dark know remover is a specialty product that I recently purchased. I was willing to purchase this product at a high cost base on the reputation of the brand and the promotional promises of reducing age spots. I immediately thought this product would work because it was Clinique. The marketing mix for this product all fall within the specialty product category. The product is a luxury item, it is more expensive than your average corrective cream, you can however buy it in department stores and the promotion stresses brand status. I would extrapolate this products target market is women in their mid-thirties to mid-fifties, in a higher place average income, concerned with their health and moderately active.Product Luxury productPrice ExpensivePlace Limited and exclusive, few outlets per market forward motion Targeted communication, stress brand stratus.Price Sensitivity gove rnment issues.1.Unique Value fix A Rolex watch has low set sensitivity and is a product in which the unique attributes of the product are highly valuable.2.Switching Cost Effect High be incurred if switch is made to a different product (low charge sensitivity). An example of the switching cost effect with low price sensitivity my bi-annual switch from one Cable Company to their competition. No costs are incurred for me, and the competition typically bends over backwards to get my business.3.Difficult Comparison Effect Kodak vs. Nikon would be an example of difficult comparison effect, both brands are reputable and the projects are at a higher price point. I would be more price sensitive when purchasing because they are both great. The brand is known as reputable and comparisons are loose to make, (high price sensitivity)4.Price-Quality Effect price used as a planetary house in judging quality (low). When I purchase soda, I go for the lowest price and look for a sale.5.Shar ed-Cost Effect others will buy off for a large portion of the cost of the product. If my company helped to pay for my MBA I would be less sensitive to the pricing, because I wouldnt have to bring up the burden of the whole cost.